The Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they serve. The course is suitable for chiefs and commanders who may deal with the media on a regular or ad hoc basis and full-time/part-time Public Information Officers (PIOs). This course provides proven strategies and best-practices for media relations, crisis communications and social media. Students will learn to prepare and deliver messages. The session features numerous desktop and on-camera exercises. Participants are asked to bring a laptop or tablet to the course.
FBI-LEEDA instructors for this course have deep experience in law enforcement, media relations and social media strategies and have been police PIOs. The following is an outline of what is covered in the Media and Public Relations course:
Public Perception and the Media
- Image, branding, public trust, image-makers, writing effective news releases
- The interview preparation process, interview techniques, incident scene interviews, news conferences, corrections, media ethics, mock interviews
- Stages of a crisis, communication goals, the victim-media attraction, importance of key messaging
- Power of social media, citizen journalism and police, how to create legitimacy using social media, social media pitfalls and policy, managing the social media beast
Bringing it all Together in Crisis
- Case study, desktop mock scenario, hotwash
The cost of the Media and Public Relations course is $695.
Sworn and professional law enforcement staff are welcome to all FBI-LEEDA courses. You do not have to be a member to attend a course. Each student must register for courses under their own Username and Account.
For further information regarding this or any other FBI-LEEDA course, please contact FBI-LEEDA at 1-877-772-7712 or email us at: firstname.lastname@example.org.
Cancellation Policy:FBI-LEEDA, Inc. makes every attempt to complete all of our scheduled courses, however, we may have to postpone or cancel any course because of insufficient paid enrollment, host agency request, or for any unforeseen circumstance, such as weather or illness. If FBI-LEEDA postpones or cancels a course, the student will have the option of enrolling in another course or be refunded the course registration fees in full. Re-enrollment must be done within 30 days from date of cancellation or a refund will be issued. FBI-LEEDA is not responsible for any travel costs or fees incurred by the student for any cancelled or postponed course. A student may request to be withdrawn from any course by emailing email@example.com at least two business days prior to the start of the course. A $75 cancellation fee will be applied to refunds for student-initiated cancellations. Refunds will not be issued for no-shows. All registration fees must be paid in full prior to the start of the course.