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MPR - Yakima, WA 8/2018
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Hotel information: Holiday Inn, 802 E Yakima Ave (509) 494-7000, $93.00 +tax

 Export to Your Calendar 8/6/2018 to 8/10/2018
When: Monday, August 6, 2018
8:30 AM
Where: Map this event »
North Central Washington State Fairgrounds, The Sun Dome, in the Sun Fair Room, Enter next to the ti
1301 S. Fair Ave
Yakima, Washington  98901
United States
Contact: Sgt. Mike Henne
509-575-6172


Online registration is available until: 8/6/2018
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The Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they serve. The course is suitable for chiefs and commanders who may deal with the media on a regular or ad hoc basis and full-time/part-time Public Information Officers (PIOs).  This course provides proven strategies and best-practices for media relations, crisis communications and social media.  Students will learn to prepare and deliver messages.  The session features numerous desktop and on-camera exercises. Participants are asked to bring a laptop or tablet to the course.

FBI-LEEDA instructors for this course have deep experience in law enforcement, media relations and social media strategies and have been police PIOs. The following is an outline of what is covered in the Media and Public Relations course:

Public Perception and the Media

  • Image, branding, public trust, image-makers, writing effective news releases

Media Relations

  • The interview preparation process, interview techniques, incident scene interviews, news conferences, corrections, media ethics, mock interviews

Crisis Communications

  • Stages of a crisis, communication goals, the victim-media attraction, importance of key messaging

Social Media

  • Power of social media, citizen journalism and police, how to create legitimacy using social media, social media pitfalls and policy, managing the social media beast

Bringing it all Together in Crisis

  • Case study, desktop mock scenario, hotwash

The cost of the Media and Public Relations course is $695.

Sworn and professional law enforcement staff are welcome to all FBI-LEEDA courses.  You do not have to be a member to attend a course. Each student must register for courses under their own Username and Account.

For further information regarding this or any other FBI-LEEDA course, please contact FBI-LEEDA at 1-877-772-7712 or email us at: info@fbileeda.org.

 

FBI-Law Enforcement Executive Development Association is a private non-profit organization and is not part of the Federal Bureau of Investigation or acting on its behalf.

Contact Us

FBI-LEEDA, Inc.

5 Great Valley Parkway, Suite 125,
Malvern, PA 19355
Phone: 1-877-772-7712 or 484-321-7821
Fax: 610-644-3193
Email: info@fbileeda.org

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