The Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they serve. The course is suitable for chiefs and commanders who may deal with the media on a regular or ad hoc basis and full-time/part-time Public Information Officers (PIOs). This class provides proven strategies and best-practices for media relations, crisis communications and social media. Students will learn to prepare and deliver messages. The session features numerous desktop and on-camera exercises. Participants are asked to bring a laptop or tablet to class.
FBI-LEEDA instructors for this course have deep experience in law enforcement, media relations and social media strategies and have been police PIOs. The following is an outline of what is covered in the Media and Public Relations course:
Public Perception and the Media
- Image, branding, public trust, image-makers, writing effective news releases
- The interview preparation process, interview techniques, incident scene interviews, news conferences, corrections, media ethics, mock interviews
- Stages of a crisis, communication goals, the victim-media attraction, importance of key messaging
- Power of social media, citizen journalism and police, how to create legitimacy using social media, social media pitfalls and policy, managing the social media beast
Bringing it all Together in Crisis
- Case study, desktop mock scenario, hotwash
The cost of the Media and Public Relations course is $695.
Sworn and professional law enforcement staff are welcome to all FBI-LEEDA classes. You do not have to be a member to attend a class. Each student must register for classes under their own Username and Account.
For further information regarding this or any other FBI-LEEDA class, please contact FBI-LEEDA at 1-877-772-7712 or email us at: firstname.lastname@example.org.
Cancellation Policy: FBI-LEEDA may cancel or postpone any course or activity because of insufficient enrollment or other unforeseen circumstances. If a program is canceled or postponed, FBI-LEEDA will refund registration fees but cannot be held responsible for any other related costs, charges or expenses, including but not limited to cancellation/change charges assessed by hotels, airlines or travel agencies. Requests for cancellation and/or substitution should be made by emailing Lynn Weber at email@example.com. A $75 cancellation fee will be applied to all refunds. Requests for substitutions for another class or of another attendee for the same class will be accommodated whenever possible. Additional fees will not be charged for reasonable substitutions. Refunds will not be issued for ‘No Shows”. All registration fees must be paid prior to the start of the class.