Building off of the FBI-LEEDA Media & Public Relations course, the Master Public Information Officer course moves the participant from the tactical to the strategic level of media and brand management. Participants will spend 4 ½ days exploring; the business model of media engagement, take a deeper dive into cultivating a brand image through internal and external communications, and learn how to proactively pitch stories in today’s 24/7 news environment. Students will learn the advanced means of creating high-quality in-house videos for social media, develop messaging calendars, and learn the art of being a strategic advisor. This course will build on crisis management skills in tabletop exercises designed to build the framework for a crisis communication manual.
Participants spend an immersive 4-1/2 days refining skills in:
- Cultivating and refining your Brand and Image
- Internal and External Communications Stragegies
- Proactively Pitching Stories to a 24/7 News Environment
- Business Model of Media Engagement
- Crisis Management Planning
- Interactive Tabletop Exercises
- Producing High Quality Video for Social Media
Prerequisite: This class builds on concepts learned in the FBI-LEEDA Media and Public Relations class, therefore, students must have completed the MPR class prior to enrolling in the Master PIO class.
Class size is limited to ensure individual participation in exercises. Participants are encouraged to bring a laptop, as writing exercises will be assigned during the course.
The cost of the Master Public Information Officer course is $695.
Sworn and professional law enforcement staff are welcome to all FBI-LEEDA classes. You do not have to be a member to attend a class.
For further information regarding this or any other FBI-LEEDA class, please contact FBI-LEEDA at 1-877-772-7712 or email us at: firstname.lastname@example.org.
Cancellation Policy: FBI-LEEDA may cancel or postpone any course or activity because of insufficient enrollment or other unforeseen circumstances. If a program is canceled or postponed, FBI-LEEDA will refund registration fees but cannot be held responsible for any other related costs, charges or expenses, including but not limited to cancellation/change charges assessed by hotels, airlines or travel agencies. Requests for cancellation and/or substitution should be made by emailing Lynn Weber at email@example.com. A $75 cancellation fee will be applied to all refunds. Requests for substitutions for another class or of another attendee for the same class will be accommodated whenever possible. Additional fees will not be charged for reasonable substitutions. Refunds will not be issued for ‘No Shows”. All registration fees must be paid prior to the start of the class.